Get More with The Good Oil: New Zealand’s Extra Virgin Oils Providing Quality and Value
Over the past few years, The Good Oil has become one of New Zealand’s most popular cooking oils, and for good reason. As Kiwis look for alternatives to expensive imported olive oils, The Good Oil offers an unbeatable combination of affordability, quality, and local origin. Unlike many imported oils that have seen steep price increases, The Good Oil has held its recommended retail price at $13 since launching in 2016—nine years without a price hike, and you’ll often find it below RRP. In fact, not only have we kept our price the same, but we also increased our bottle size from 750ml to 1L when we switched to New Zealand made recycled glass bottles in 2019.
In today’s economy, stretching your grocery budget matters more than ever. Rather than just tell you about the great value, we wanted to show you, comparing how much we could buy with $65 when including a 1L bottle of The Good Oil versus a branded 1L olive oil priced at $30. This comparison was conducted at a local Woolworths in late 2024.
The difference was clear: choosing The Good Oil left room for more groceries without compromising on a quality cooking oil. If you’re looking for a budget-friendly extra virgin oil, The Good Oil is the perfect choice.

Winner of the Best Oil Category at the 2024 Healthy Food Guide Awards

New Zealand Artisan Awards 2024
Get More of What, Exactly?
Supermarket trips aren’t cheap, and $65 disappears fast. With a set budget and a list of essentials, we made one simple swap – choosing The Good Oil’s 1L extra virgin rapeseed oil instead of a 1L branded extra virgin olive oil. That single change meant more groceries for the same spend. This is what we purchased:
The Good Oil 1L Extra Virgin Rapeseed Oil | Branded Imported Olive Oil 1L |
---|---|
1x Bakery Loaf of Bread | 1x Bakery Loaf of Bread |
2x Chillis | |
6x Eggs | 6x Eggs |
1 Capsicum | 1 Capsicum |
1x Leek | |
1x Broccoli | |
1x Spaghetti | 1x Spaghetti |
4x Mushrooms | |
2x Apples | |
2x Onions | 2x Onions |
2x Tomatoes | 1x Tomato |
2x Bananas | 2x Banana |
2x Carrots | |
2x Chicken Breast | 2x Chicken Breast |
1x Rice | |
3x Mandarins | |
1x Lettuce | 1x Lettuce |
3x Potatoes | 3x Potatoes |
1x Lemon | 1x Lemon |
1x 2L Milk |
When Is Olive Oil the Right Choice?
We’re big fans of extra virgin olive oil, especially the high-quality, locally produced, unblended varieties available in New Zealand. There are plenty of dishes where its bold, distinctive flavour is the star – like a Aglio e Olio. But when it comes to high-heat cooking or everyday meals, that premium olive oil won’t shine the way it should. By using The Good Oil for these tasks, you still get all the health benefits of a quality extra virgin oil, without the extra cost – so you can save the olive oil for when it really counts.


Why More Kiwis Are Choosing The Good Oil
With the rising cost of imported oils, more New Zealanders are switching to The Good Oil for its value, quality, and versatility. Not only does it offer an affordable alternative to olive oil – it’s a locally produced, sustainable choice that supports Kiwi growers and farms like the ones you see below.
Next time you’re stocking up on essentials, make the switch and see the difference for yourself. Explore our recipes to see just how versatile The Good Oil is, and make the most of it in your kitchen.
High Smoke Point Oil for Frying, Roasting & More
With a high smoke point and a light, neutral flavour, The Good Oil Extra Virgin Rapeseed Oil is perfect for frying, roasting, baking, and making dressings. Our Extra Virgin Sunflower Oil, with its natural sunflower flavour, is ideal for home cooks who want a subtle, delicate taste in their dishes. Whether you’re searing meats, making a salad dressing, or whipping up a weekend fry-up, The Good Oil is your go-to option for high-heat cooking.
Extra Virgin Sunflower Oil
The Good Oil’s High Oleic Sunflowers are grown from Canterbury down to North Otago where, in late summer the fields come to life with beautiful, bright sunflowers. Once harvested the sunflower seeds are delivered to Pure Oil New Zealand’s...
Extra Virgin Rapeseed Oil
The Good Oil is grown in South Canterbury and Southland where, in early summer the fields come to life with brilliant golden rapeseed flowers. Once harvested the rapeseed is delivered to Pure Oil New Zealand’s modern crush plant in Rolleston...
FAQs
Yes! The Good Oil is a naturally healthy choice, rich in monounsaturated fats, which are known for supporting heart health by maintaining good cholesterol (HDL) and reducing bad cholesterol (LDL). Unlike refined oils, The Good Oil is cold-pressed, meaning no heat or chemicals are used in extraction, preserving its natural nutrients.
Our Extra Virgin Rapeseed Oil is a great source of plant-based omega-3 (ALA), which supports brain and heart health. Meanwhile, our Extra Virgin High Oleic Sunflower Oil is naturally high in vitamin E, an antioxidant that helps protect cells from oxidative stress.
Both oils are made from carefully selected high oleic varieties, meaning they contain more stable monounsaturated fats and fewer polyunsaturated fats, making them ideal for cooking while maintaining their quality over time.
Yes, our oils are 100% pure and natural, with no additives, preservatives, or chemicals used in the process.
Thanks to its high smoke point, The Good Oil is great for frying, roasting, baking, making dressings, and even as a finishing oil for meals. Our Extra Virgin Rapeseed oil is also popular with BBQ lovers.
The Good Oil crops are grown from Southland to Canterbury. The oil is cold pressed and packaged in Rolleston, Canterbury. Working with growers that are located around our region allows us to minimise transport to keep The Good Oil affordable and minimise our environmental impact.
The Good Oil has maintained the same recommended retail price of $13 since launching in 2016. This has been achieved by scaling our production to keep prices low.
Yes! The Good Oil is cold pressed like a quality extra virgin olive oil. This ensures the oil retains its natural nutritional benefits, natural golden colour, and is not impacted by being heavily processed with heat and chemicals. The Good Oil also has a higher smoke point than extra virgin olive oil, making it perfect for everyday cooking, frying, and roasting. It’s an excellent, affordable alternative to olive oil while still delivering a light, natural flavour. Many of our customers include both in their diet, but use The Good Oil for their everyday cooking.
The Good Oil provides an affordable, high-quality alternative to imported olive oils. The Good Oil is versatile, fresh, supports local farmers and offers a naturally golden oil with a mild but pleasant flavour.